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Santa Cruz County

The Importance of Good Logos

Santa Cruz Trains as a brand developed rather haphazardly without much forward planning. Originally, the website just used a South Pacific Coast—Sunset Route logo, which dated to the 1890s when Southern Pacific was heavily promoting their New Orléans-West Coast service. A relic of this still survives in the background address for my website: Original Santa Cruz Trains website banner. Once plans for my book began in 2013, I began playing with a more formal… Read More »The Importance of Good Logos

History is Hard

As I put the finishing touches on my Aptos Station article, it has become abundantly clear that writing history is hard work. People jokes about how sitting in a seat and writing is hardly the same as physical labor, but they are more incomparable than one being harder than the other. After writing this final article, which is sitting at five single-spaced pages, it has become clear that summarizing the entirety of a town’s history… Read More »History is Hard

Unexpected Sequels

Writing history has often unexpected consequences. Sometimes you discover dark secrets and the reasons why they were hidden. Other times you reveal new information that completely changes how humans view something. And often you find out that a single book is just not enough… When I began my blog in 2012, I did not anticipate a book. I was desperately looking for a better-paying job that used my talents and the local train blog I… Read More »Unexpected Sequels

USGS Map of Watsonville

Station Summaries

Welcome to a new series of short articles I’m planning to write regarding the process of writing my next book, Santa Cruz Trains: Railroads of the Santa Cruz Coast. I am hoping to have this book released sometime in mid-2019, so you can look forward to that in the coming future. As I write this new book, I thought it would be a good idea to document my journey through the writing process. I did… Read More »Station Summaries

Reflections cover

Press Release: New Santa Cruz Trains Book Available Now!

New Santa Cruz Trains Book Makes History Come Alive Link to Book:  December 1, 2016 Santa Cruz, CA Cover: Santa Cruz Trains: Reflections on the Mountain Route Permission granted by author to use image for journalistic purposes. Nearly two years after publishing his first book Santa Cruz Trains: Railroads of the Santa Cruz Mountains, local historian Derek R. Whaley has released a new, 64-page pictorial history entitled Santa Cruz Trains: Reflections on the Mountain Route… Read More »Press Release: New Santa Cruz Trains Book Available Now!